Privacy Policy

Last updated: March 31, 2026  ·  Effective date: March 31, 2026

1. Who We Are

BackupPowerSource.com (“we,” “us,” or “our”) is an independent editorial website that publishes reviews, comparisons, and buying guides for portable power stations and home backup power equipment. Our registered contact is available at the address provided on our Contact page.

2. Information We Collect

Information you provide directly

• Email address — when you subscribe to our newsletter or download a free resource (such as our Power Outage Readiness Checklist). We use a third-party email provider (e.g., Mailchimp or ConvertKit) to manage this list.
• Contact form submissions — name, email address, and the content of your message when you use our contact form.

Information collected automatically

• Analytics data — we use Google Analytics 4 to collect anonymized data about how visitors use this site, including pages visited, time on site, geographic region (country/region level only), device type, and referral source. IP addresses are anonymized. You can opt out via the Google Analytics Opt-Out Browser Add-On.
• Cookies — see Section 5 (Cookies) below for full details.
• Log data — our hosting provider automatically logs standard server data including your IP address, browser type, and pages requested. This data is used for security and performance monitoring and is not used for marketing.

3. How We Use Your Information

• To send you newsletters, deal alerts, and resources you specifically requested (email subscribers only)
• To respond to contact form messages
• To analyze site traffic and improve content (anonymized analytics data)
• To serve relevant display advertisements through Google AdSense and/or other ad networks
• To track affiliate link clicks for commission attribution (no personally identifiable information is shared with affiliate partners)
• To fulfill digital product purchases (name and email required for delivery)
• To comply with legal obligations

4. Advertising

BackupPowerSource.com displays advertisements served by third-party ad networks, which may include Google AdSense. These networks may use cookies and web beacons to serve ads based on your prior visits to this and other websites.

Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to our site and other sites on the internet. You may opt out of personalized advertising by visiting Google’s Ads Settings or by visiting aboutads.info.

We do not control the content of third-party advertisements and are not responsible for the privacy practices of advertising networks. We do not allow advertisers to influence our editorial recommendations.

5. Cookies

We use the following types of cookies on this site:

• Essential cookies — required for the site to function (e.g., session cookies set by WordPress)
• Analytics cookies — Google Analytics (anonymized) to understand site usage
• Advertising cookies — set by Google AdSense and other ad networks for interest-based advertising
• Affiliate cookies — set when you click an affiliate link to attribute any resulting purchase commission (these are set on the retailer’s domain, not ours)
• Preference cookies — to remember any display preferences you set on this site

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality. Most browsers allow you to block third-party cookies specifically without affecting essential site function.

6. Affiliate Links & Third-Party Sites

Our site contains affiliate links to third-party retailers (EcoFlow, Jackery, Bluetti, Anker, Amazon, and others). When you click these links, you are leaving our site and your activity on those sites is governed by their respective privacy policies. We receive a commission if you make a purchase — at no additional cost to you. We are not responsible for the privacy practices of linked third-party sites.

7. Digital Products

If you purchase a digital product (such as the Home Power Backup Planner) from our site, we collect your name, email address, and payment information. Payment processing is handled by a secure third-party processor (e.g., Stripe, Gumroad, or PayPal). We do not store your full payment card details on our servers. Your purchase information is used solely to deliver the product and provide customer support.

8. Email Marketing

If you subscribe to our email list, your email address is stored with our third-party email service provider. You can unsubscribe at any time by clicking the “Unsubscribe” link in any email we send. We do not share or sell email subscriber lists to any third party.

9. Data Retention

• Email subscribers — retained until you unsubscribe or request deletion
• Contact form submissions — retained for up to 12 months for reference, then deleted
• Analytics data — retained per Google Analytics default settings (14 months for user-level data)
• Purchase records — retained for 7 years for tax and accounting purposes

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to correction — request correction of inaccurate data
• Right to deletion — request deletion of your personal data
• Right to withdraw consent — for any processing based on consent (e.g., email marketing)
• Right to data portability (EU/UK residents under GDPR)
• Right to opt out of sale of personal information (California residents under CCPA — note: we do not sell personal information)

To exercise any of these rights, please contact us at the address on our Contact page. We will respond within 30 days.

11. Children’s Privacy

Our site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of this site after changes are posted constitutes acceptance of the updated policy. For material changes, we will notify email subscribers.

13. Contact

Questions about this Privacy Policy? Please use our Contact page or email us directly at the address listed there.